UK: Facebook promises political ads transparency

Facebook’s Chief Technology Officer promised great transparency in political advertising during future UK elections, at a hearing of the Digital, Culture, Media and Sport Parliamentary Committee in London on Wednesday. Mike Schroepfer said the technology giant would «mark all the political ads prior to 2019 elections» and create «a searchable archive of all of those ads and explain who paid for... Еще these ads.” «We are releasing extensive information about these political ads including who they were trying to reach, how much they spend, how many times they were viewed,» concluded Schroepfer. Facebook has been under renewed pressure following the Cambridge Analytica scandal. The data mining company allegedly harvested the data of 87 million Facebook users. The information was then used to psychologically profile voters for political advertising during elections campaigns, including that of US President Donald Trump.

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