Sweden: Drink a beer with live TWEETS from the World Cup

Sweden: Drink a beer with live TWEETS from the World Cup With the 2014 World Cup being the most tweeted event to date and 2018 expected to be a repeat, Swedish beer brand Norrlands Guld decided to capitalise… by printing tweets onto beer foam, as seen on a visit in Linkoping on Monday shows. The brand's ad-agency Akestam Holst has built a printer which reproduces tweets using a malt-based ink... Еще. The printer scans Twitter for World Cup related tweets from users or hashtags, and then prints them on the beer foam seconds after they appear online. After its debut in the World Cup warm-up match between Sweden and Denmark, the device will be distributed to selected bars for the remainder of this summer's tournament. MANDATORY CREDIT: Akestam Holst

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