Swabbing not swiping? Gene-based dating app from Houston promises ‘good first date’

SOT, Brittany Barreto, co-founder of pheramor.com: «I was in genetics seminar class and we learned about genetic-based human attraction and how scientist can predict who's attracted to who because of differences in your immune system genes and so, I rose my hand and I asked if can make a 'geneharmony.com' and ever since then I had this dream of one day making a genetic-based dating app and so a... Еще little over a year ago I pitched the idea for a genetic-based dating app at an accelerator programme and that's where I met Asman, Bin and they really took the idea to the next level.» SOT, Asma Mirza, co-founder of pheramor.com: «Yes, so what Bin and I brought on was the data and the social science portion of the app, so the genetics is important but genetics isn't everything and so we bring on social data and sociology and how to understand and data mine those correlations in order to help people find better connections.» SOT, Brittany Barreto, co-founder of pheramor.com: «So, all the other dating apps are similar to like using an encyclopedia for a research paper and we're the Google, so what that means is that current dating apps don't give you any direction on whom to actually go on a first date with. You're just swiping through pools and pools of profiles with a very limited text about who they are and usually they're all very superficial and the profile pictures have Snapchat filters and so young working professionals are experiencing an epidemic of bad first dates. So, by using data and real science what we're doing is quantifying the likelihood that you're going have a great first date and so we're empowering people through data, by letting them see profiles with a compatibility score that can either encourage them or say 'hey maybe not to go in a first date with that individual'.» SOT, Asma Mirza, co-founder of pheramor.com: «Yeah, there is intense user fatigue and there is no metrics behind any of the matches that current dating apps have. So, what we have created is an app that uses real science and real metrics and real variables, such as attraction and a combination of interests that science has proven will lead to a higher success, a first date and compatibility. So, you are matched on what you already have on your cyber footprint socially, then you go ahead and you order the pheromor genetic test, we send it to your house and you swab your cheek, we look at your cheek cells and from there we extract the DNA that correlates with biological and chemical attraction. Once that's sequenced, it's also uploaded into the app and you are now connecting on a more wholesome and dynamic level where you not only have that chemical spark and attraction but also this added level of communalities and 'are you going have a good conversation?', 'are you actually gonna have a good time on this app?'.» SOT, Brittany Barreto, co-founder of pheramor.com: «We recommend that you put your email on our subscribers list on our website pheramor.com and then share it with your friends and the more subscribers we get in that city, the more likely it will be to come to you sooner rather than later.» SOT, Asma Mirza, co-founder of pheramor.com: «And that's p-h-e-r-a-m-o-r.com.» Dr. Brittany Barreto and Asma Mirza promise to give you a decent first date with their new genetics-based dating app 'pheramor.com', as they spoke from Houston, TX, on Wednesday. Barreto, with a doctorate in molecular and human genetics, says that by swabbing your cheeks you can construct a 'pheromone profile' which determines the level of chemical and biological attraction between a whole host of potential first dates. «All the other dating apps are similar to using an encyclopedia for a research paper and we're the Google,» says Dr. Barreto. For Mirza they have created 'an app that uses real science and real metrics and real

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