Male beauty vlogger taking China by storm with flashy tutorials

Chinese male beauty vlogger Ari He inspires men and women across the country with his colourful tutorials, footage filmed on Sunday in Shanghai shows. Ari, who became obsessed by make up more than a decade ago, shares what awakened his passion recalling how confident his mother felt after applying cosmetics, «I found out that makeup somehow gives people confidence, or [let’s] say it inspires... Еще confidence [in] people's hearts.» As his roommates don't understand his passion, a young vlogger has to rent flats where he records his videos. Ari feels optimistic about his future as a beauty vlogger as the market with makeup products for men is growing, though for now the majority of his viewers are women with only 13 percent of men.

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