Japan: People queuing in front of KFC to get fried Christmas treats

always eat Kentucky Fried Chicken together. Next day on 25th Christmas, it is the anniversary of our marrige.” also bought it.» Tokyo residents could be seen queuing up outside the city's KFC joints on Christmas Eve, Sunday, to order some fried chicken as a festive treat. Eating Kentucky Fried Chicken at Christmas has become a tradition for many Japanese ever since the restaurant chain ran... Еще a very successful marketing campaign in 1974 which presented their fried chicken as an easy alternative to the more traditional Christmas turkey. Evidence of the pervasive power of marketing, over 40 years on from the «Kurisumasu ni wa Kentakkii» or «Kentucky for Christmas» campaign, an estimated 3.6 million Japanese families indulge in KFC every holiday season.

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