The world's first alcohol-free protein beer debuted at FIBO, the world's largest fitness expo, in Cologne on Thursday. JoyBrau, which won the Innovation Award, contains 21 grams of protein per bottle which is equivalent to a protein shake. A co-founder of the company Tristan Bruemmer and his partners designed the beer to offer a better alternative to the protein shakes which, they believe, are... Еще much more appropriate to drink after the morning workout. «When you are exhausted in the evening, you want something refreshing, something sparkling, that's where a protein beer comes in,» explained Bruemmer. According to Bruemmer, the beer, which has a strong citrus taste, received great feedback from consumers. The guests at the expo also seemed to enjoy the product.