Black Friday kicked off on Thursday in Sao Paulo as masses of people fought to take the first Smart TVs in the Hipermercado Extra shopping centre. A multitude of people visited the shopping centre, while many jostled to get their hands on Smart TVs that were on display outside. Commenting on Black Friday in Brazil, one sales woman said «in Brazil we still have a long way to go; prices need to... Еще be lower and it has to be more organised». Black Friday started in the country in 2010, and quickly became very popular. Major department stores now offer big discounts on many products.