European Data Protection Board Chairperson Andrea Jelinek said a new European Union data privacy protection law would give ‘individuals back control over their personal data’ during a press conference in Brussels on Friday as the General Data Protection Regulation (GDPR) came into force. Aiming to increase individual privacy protection, the GDPR requires companies to justify reasons for... Еще gathering and using personal data. Transgressors could be fined up to €20 million ($23 million) or 4 percent of annual global revenues, whichever is higher. “Data protection is a fundamental right; the balance was lopsided in the past. Nevertheless, the GDPR is an opportunity for businesses as well to grant data protection as a unique selling position in their field of work for their customers, clients or users,” Jelinek said. Under the EU’s new privacy standards, only one national regulator will be solely responsible for policing the activities of companies, based on where their legal headquarters are located.